Incentivize Others

You now need to keep pushing things gently in the direction you want to go.

You may be working evenings or a day on the weekend on your more desirable type activities. If you work for somebody else, you may be able to reduce your employment hours to four days a week, giving you an extra day to work on your passion projects.

If you are self-employed, one way to do this is through changing your pricing and advertising. Make your passion projects cheaper than the going rate, and your “un-passion” work more expensive. Or try pushing your advertising efforts in your chosen direction, whilst cutting back on those things you don’t want to do.

This sounds simple, but for some it is one of the hardest things to do. It is generally easy to push hard, or not at all, towards your chosen activities. Something in the middle – constant, measured attention, can be a little harder.

Another option is to change the nature of what you do offer – perhaps outsourcing the work you don’t like, and increasing the work you do. This can be done even if you work for someone else through a discussion with your boss. For self employed people, it may be as simple as changing the wording on your website.

You may need to learn how to say “no” to projects that you don’t need as much any more. Consider carefully the right time to close the door entirely on something you have outgrown.

If at any time you feel lost, simply return to step one, and check you have completed every step of the program.

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